1930: 3M Markets Scotch Tape

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Scotch Tape 1930s

Early 1930s packaging for Scotch brand tape.

Richard Drew, a 3M mechanical engineer, designed Scotch Cellulose Tape to give bakers and grocers a quick, waterproof method to seal packages. Until then, water was needed to seal cellophane.

> Read the History of Scotch Cellulose Tape

3M kicked off marketing for the tape on January 31, 1930. It soon entered the common household and became a popular method to fix simple damages, like torn paper and wee cracks.

This early ’30s tin held 72-yard rolls of tape.

A disclaimer reads:

Cellulose Tape is subject to weather variations. It is packed in tins for your protection.

 

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Last updated: Jan 31, 2013
Filed under: Retro Advertising Tagged with: retro brands, vintage packaging