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Quite popular in the ’40s and ’50s was using mascots to promote products and brands. Couple these with classic cartoon and animated movie characters (some of which became mascots as well), and you have a whole other world of “friends” we’ve come to know very well. Many of these characters are as cherished as classic movie stars, creators and pacesetters.

Scooby-Doo

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In the mid 1960s parents were complaining that there was too much violence shown on Saturday morning cartoons.  They formed organizations to protest and reform the line-ups. CBS responded with a new show, Scooby-Doo, Where Are You! Fred Silverman, in charge of children’s programming, was looking for a show that would take into account concerns

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The PEZ Girl

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As a child growing up in the 1980s, I remember PEZ candy mostly for the dispensers.  Although the flavor of the candies ranged from cherry to sour pineapple, the range of different types of PEZ dispensers was even larger.  There were hundreds of models, and not only did people use them to dispense candy, they

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Filed under: Retro Characters Tagged with: advertising, candy, pinups

Bugs Bunny

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“What’s up, Doc?” It’s one of the most recognizable phrases in the world, and it belongs to a cartoon legend named Bugs Bunny. Bugs Bunny was first seen in 1938 in a cartoon short film called Porky’s Hare Hunt.  The character drawn was the prototype for Bugs Bunny, and he looked a little different than

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Filed under: Retro Characters Tagged with: cartoons, retro kids

Snoopy from Peanuts

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Who could ever forget Snoopy? That lovable beagle of Charlie Brown’s and a main character in the Peanuts comic strip by Charles Schulz… Snoopy made his first appearance in October of 1950, two days after the premiere of the Peanuts strip. He received his name when Schulz recalled his mother saying if the family got

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Filed under: Retro Characters Tagged with: cartoons, Retro Characters