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Learn the history of your favorite soda pop, even vintage ones long gone. From Brownie Rootbeer to Vintage Dare Ginger Ale, you’ll find bottle caps, labels and old soda bottles.

How New Coke Strengthened the Coca-Cola Brand

Retro Staff |  1  Comment

In an effort to re-energize it’s long-lasting brand, Coca-Cola took one of the biggest risks in consumer goods history on April 23, 1985. That’s the day the company introduced “New” Coke, unprepared for the consumer firestorm it would trigger. I remember that week well. Still able to leave school grounds during lunch hour, friends and

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Like Cola

Retro Staff |  4 Comments

Just 13 years after 7 Up’s diet soda, Like, was discontinued, the company introduced Like Cola. First distributed in 1982, Like Cola was one of the first attempts at producing a soda with virtually no caffeine. By law, colas had to have some caffeine content, so the pop was labeled as “99% Caffeine-Free”. Like Cola’s

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History of Coca-Cola Tin Trays

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Since their first release in 1897, Coca-Cola serving trays have been a popular collectible. Initially, The Coca-Cola Company supplied tin serving trays and change trays to soda fountains to promote the product line. These served to push name recognition. Unlike the change trays (which were distributed on and off through the years), the serving trays

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Orchard Imitation Grape Soda

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  The Orchard brand imitation grape soda was a brand that was bottled by the Coca-Cola bottlers of Arkansas. It was a very small soda brand and may have existed independently before Coke bought the local brand to increase their sales in that particular area. This was, and still is, a very common practice of

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Triple AAA Root Beer

Retro Staff |  42 Comments

“Just Say ‘AAA’, Your Favorite Root Beer” The Triple “AAA” Company was a root beer manufacturer that started in 1937. They supplied extracts and syrups to soft drink bottlers, having created their product to compete with other soft drink makers likes Hires and A & W. They were a small company that went out of

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Brownie Root Beer

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“Drink Brownie Club Beverages” Brownie Root Beer was one of the many carbonated beverages made by the Atlas Beverage Company. Atlas was started in Detroit, Michigan around 1929 by a Polish immigrant named Tomaszewski. When he retired, he passed the business to his sons, Walter and Butch. They ran the company together until Walter retired

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Limca Soda

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“Limca. It’s Veri, Veri Lime and Lemoni” Limca is a lemon-lime carbonated drink with a hint of ginger that has been produced in India since 1971. Limca is less sweet and has less carbonation than typical American soft drinks. It is distributed in India, Nigeria, the United Arab Emirates and Zambia. Limca is sold primarily

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