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1960s Ad for Coca-Cola Progress Picnic Coolers

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These are very cool photos of a vintage ad for Coca-Cola Picnic Coolers made by the Progress Refrigerator Company, one of the most prolific manufacturers of coolers throughout the mid-century. The front and back of the ad shows an all-aluminum picnic cooler and the “New Steel Model” for that year—the A52 insulated with “Polystrene” (polystyrene).  

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The History of Pears’ Soap and Vintage Advertising

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Pears’ soap has a well-deserved reputation for being a high-quality soap. It also enjoys the notoriety of being the first mass marketed transparent soap. Originally billed as the “English Complexion Soap,” Pears’ soap has been a leading contender in the bath soap arena for more than 225 years. As enduring as the soap itself has

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Filed under: Retro Advertising Tagged with: advertising, brands, vintage signs

1950s Coca-Cola Picnic Coolers & Stadium Vendors

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During the ’50s and ’60s, hundreds of different branded picnic coolers were produced. These metal coolers came in different sizes, and some featured bottle openers on the unit. One of the most popular brands emblazoned on these vintage coolers was Coca-Cola. Collectors of this line of coolers seek out specific variations in the text included with

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The Princess Phone: Timeless Communicator

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During the economic boom of the 1950s, companies enhanced the design of plenty of practical products to attract new customers and inspire existing customers to upgrade. Bell System nearly missed its mark, finally introducing the Princess telephone in 1959. It would be Bell’s first real foray into widespread marketing, with a product created primarily for

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The Shelvador Refrigerator by Crosley

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By the early ’30s, Powel Crosley Jr had already built cars and radios. His foray into household appliances started with the Icyball, a refrigerator that was powered by kerosene rather than electricity. It was the Shelvador, though, that would make him millions, while an industry eagerly awaited its chance at the same success. The story

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Diamonds: Forever & Then Some…

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For centuries men have given something to their bride-to-be, (besides just grief), but it  wasn’t always a ring. Even if it was, it wasn’t necessarily a diamond. Prior to the 20th century, an engagement gift might have been a thimble (in lieu of jewelry), or, near the end of the 19th century, a  posy ring (a simple gold band

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Coca-Cola Polar Bears Define My Retro Christmas

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I’ve collected several things in my life, some to a greater extent than others. Stamps? Not so much. Coins? For a brief time—starting with that fold-out penny holder, remember those starter kits? Baseball cards, until I reached the age of twelve or so and realized spending 50-cents a week on a seven card pack with a wretched stick of

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The Argus C-Series Camera (1956 Ad)

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A best-selling camera for nearly three decades, the Argus C-series was first introduced in 1939. It was a low-priced rangefinder–as shown in the ad below, the body cost just $66.50 in 1956. The C-series helped popularize the 35mm format, which became the most common format until digital cameras became ultra-popular in the mid- to late-1990s.

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