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The Toastmaster Super De Luxe Toaster with Power Action (1953)

Retro Staff |  1  Comment

Comparing costs from the 1950s with the 2010s based on inflation alone isn’t exactly perfect. Just like today, new technologies were viewed as luxury items and introductory prices reflected this. The automatic pop-up toaster was first introduced in 1926, but manual toasters maintained popularity well into the ’50s, mostly due to costs. Take a look

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The refrigerator with a thousand faces.

Retro Staff |  2 Comments

This 1960s-era ad for a Whirlpool refrigerator offers up something that never really caught on – using fabrics or wood to decorate the doors. Take a look at this 1967 magazine ad, target toward housewives: Like many ’60s ads, this one is text heavy and targets women in the hope they can influence a major

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1957 Sears Christmas Catalog

Retro Staff |  5 Comments

A Nostalgic Look at the Sears Christmas Catalog I recall growing up in the 1960s when one of the most anticipated events in the Christmas season was the arrival of the Sears catalog at our home. My brothers and I would take turns (honestly!) going through the toy pages and making our lists for Santa

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1957 Back-to-School Fashions

Retro Staff |  3 Comments

Whether the start of school fills you with great excitement and anticipation or with a profound sense of dread, each year we must start anew. With a new school year comes the inevitable shopping trips for new school clothing. Store circulars fill the mailbox and are stuffed into the daily newspapers – it would be

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The Esso Oil Drop Man

Retro Staff |  15 Comments

The Esso Oil Drop Man is an advertising character that was first seen in campaigns by Esso’s Danish company during World War II.  He was created to explain the reason behind shortages in petroleum products during the war.  Soon after his debut, other European affiliates began to use this cute character in their advertising campaigns.

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