How To Paint a Coca-Cola Truck

Retro Staff |  3 Comments

Coca-Cola Truck and Car Paint Schemes

Coca-Cola did not become one of the worlds most recognized brands by accident. From day one, the company spent a great deal of time and money developing its identity. Every year, or as it thought necessary, the company would put out standardization bulletins covering how everything with the Coca-Cola name should look.

The Coca-Cola logo & look needed to be the same on everything worldwide, including stationary, checks, uniforms and, of course, trucks. Trucks were and still are an important way for Coca-Cola to advertise.

Here are some pages from 1948 and 1957, depicting just how Coca-Cola trucks and cars should be painted.

1948 Coca-Cola Truck Painting Standardization Bulletin

1948 Coca-Cola Truck Painting Standardization Bulletin

Coca-Cola Truck Painting Standard Scheme

Coca-Cola Truck Painting Standard Scheme

Coca-Cola Standard Truck Body Paint Theme

Coca-Cola Standard Truck Body Paint Theme

Coca-Cola Standard Truck Body Paint Theme

Coca-Cola Standard Truck Body Paint Theme

1957 Coca-Cola Truck Paint Scheme

1957 Coca-Cola Truck Paint Scheme

1957 Coca-Cola Truck Paint Scheme #2

1957 Coca-Cola Truck Paint Scheme #2

Coca-Cola Truck Painting 1957 #3

Coca-Cola Truck Painting 1957 #3

Coca-Cola Truck Painting 1957 #4

Coca-Cola Truck Painting 1957 #4

Coca-Cola Truck Painting 1957 #5

Coca-Cola Truck Painting 1957 #5

Coca-Cola Car Painting 1957

Coca-Cola Car Painting 1957


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Last updated: Feb 11, 2008
Filed under: Vintage Vending Archives Tagged with: advertising, Coca-Cola, retro brands