1907 Hires Root Beer Mug

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Villeroy & Boch Hires Root Beer 1907 MugAt Planet Retro, we are surrounded by all things retro. Ooriginal items and collections decorate our offices.

Here’s a Hires Root Beer mug made by Villeroy & Boch in 1907. These mugs would have been used at soda fountains that sold Hires Root Beer.

Hires Root Beer was created by a pharmacist, Charles Hires of Philadelphia, based on a combination of many herbs, berries and roots. The public was introduced to Hires soft drink at the 1876 Centennial Exhibition. The soft drink syrup was marketed and sold to druggists that had soda fountains. Hires contracted with Villeroy & Boch to make these mugs to be used at sales locations to promote sales.

Villeroy & Boch was formed in 1836 when two business rivals, Nicolas Villeroy and Jean-Francoise Boch, merged their three factories to form one new company. This Hires mug was made at the Mettlach, Germany factory. Today their names are synonymous with upscale china and housewares, including tile and bathroom fixtures.

Hires Root Beer Stoneware Mug

The Villeroy & Boch marking on the bottom of the Hires Root Beer stoneware mug.

This collectible mug measures 
4 ½” tall x 2 ¾” in diameter.

This item is from our collection. It is not available for sale.

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Last updated: Mar 20, 2009
Filed under: Retro Images of the Week, Soda Pop Tagged with: marketing, Soda Pop