The Vess Beverage Company was founded by Vess Jones in 1916 in St. Louis, Missouri. Vess specialized in cola and fruit-flavored sodas that were sold primarily in the Midwest.
The formula for the popular orange-flavored soda “Whistle” was developed for the Vess Beverage Company by a Vess salesman named Charles Leiper Grigg in 1920. Grigg went on to invent 7Up and start The 7Up Company in 1929.
Some of the flavors of Vess soda were Cola, Cream, Grape, Blueberry, Fruit Punch, Strawberry and Blue Raspberry. From 1979 to 1981, Vess Beverages made and sold a non-carbonated chocolate-flavored drink called Chocolate. It didn’t sell very well and was discontinued. They modified the formula and released a chocolate drink once again, this time called Chocolate Fudge.
Vess Beverage was bought by the Toronto-based Cott Beverages, Inc. in 1994. They still manufacture Vess soda and today it is available in 27 different flavors.
Vess Beverage Company
St. Louis, Missouri