1960s Ad for Coca-Cola Progress Picnic Coolers
These are very cool photos of a vintage ad for Coca-Cola Picnic Coolers made by the Progress Refrigerator Company, one of the most prolific manufacturers of coolers throughout the mid-century. The front and back of the ad shows an all-aluminum picnic cooler and the “New Steel Model” for that year—the A52 insulated with “Polystrene” (polystyrene).
These coolers feature the Coca-Cola Arciform logo—more popularly known as the “fishtail” logo. Coca-Cola used this style logo from 1958 to 1965. The slogan that appears on the newest model of cooler shown here is “Things Go Better with Coke”. This particular slogan was introduced by the Coca-Cola Company in 1963. So we think it’s a safe bet that this ad dates to about 1963 or slightly thereafter.
Vintage Coca-Cola coolers such as these are very collectible today and many choose to use them to carry drinks and food on ice to beaches, parks and other picnic locations. All of the coolers shown in this ad were built with securely fastening lids, carry handles and drainage spouts. Add to that their solid metal construction, and these coolers were—and still are—ready for an outdoor adventure.