1960s Ad for Coca-Cola Progress Picnic Coolers

Retro Staff Comments

These are very cool photos of a vintage ad for Coca-Cola Picnic Coolers made by the Progress Refrigerator Company, one of the most prolific manufacturers of coolers throughout the mid-century. The front and back of the ad shows an all-aluminum picnic cooler and the “New Steel Model” for that year—the A52 insulated with “Polystrene” (polystyrene).


Coke Progress Picnic Coolers

Coolers like these can still be found today in antique stores and online. Many people prefer the solid construction of vintage originals.


These coolers feature the Coca-Cola Arciform logo—more popularly known as the “fishtail” logo. Coca-Cola used this style logo from 1958 to 1965. The slogan that appears on the newest model of cooler shown here is “Things Go Better with Coke”. This particular slogan was introduced by the Coca-Cola Company in 1963. So we think it’s a safe bet that this ad dates to about 1963 or slightly thereafter.


Coca-Cola Picnic Cooler Ad

They don’t make them like they used to! All steel construction, fiberglass insulation, galvanized steel interior, bottle opener, drainage spout and strong carry handles. And all made in the USA.


Vintage Coca-Cola coolers such as these are very collectible today and many choose to use them to carry drinks and food on ice to beaches, parks and other picnic locations. All of the coolers shown in this ad were built with securely fastening lids, carry handles and drainage spouts. Add to that their solid metal construction, and these coolers were—and still are—ready for an outdoor adventure.

Last updated: Jun 05, 2015
Filed under: Retro Advertising Tagged with: Coca-Cola, Picnic Coolers, vintage advertising