Armstrong Vinyl Corlon (1950s)
From May 1959 comes this ad for Armstrong Vinyl Corlon. Trademarked in 1946 and introduced in the late ’50s, Corlon became a popular “luxury” material. It was pricey, but was built to last.
This vintage ad represents the pride companies took in their products, and the appealing designs used in advertising. It focused on three main selling points:
- Design: Using modern colors and accents, one could transform a room, like a bathroom, into a decorative masterpiece.
- Installation: Armstrong supported local retailers and craftsmen in its ads. Back then, installers focused on quality and design more than anything else.
- Add-On: Armstrong also manufactured an underlayment called Cushion-Eze, which was designed to ease the “hardness” of the floor beneath.
Armstrong still produces a line of Corlon (see it here). Today, well-maintained flooring installations like the one shown in the ad increases the appeal of a time capsule home.