The little Fisk Tire Boy was created in 1907 by an artist working for the advertising agency retained by Fisk Rubber Corporation. The artist, Burr E. Giffen, was only eighteen years old. He drew a sketch of a little boy wearing one-piece sleeper pajamas, and yawning very wide. In one hand he held a candle,Continue reading
Quite popular in the ’40s and ’50s was using mascots to promote products and brands. Couple these with classic cartoon and animated movie characters (some of which became mascots as well), and you have a whole other world of “friends” we’ve come to know very well. Many of these characters are as cherished as classic movie stars, creators and pacesetters.
One of the most popular souvenirs picked up during travels in the ’50s and ’60s was the novelty salt and pepper shaker set. Whether custom designed for a particular destination or just adorable, such sets were small and functional. They could also serve as home decor, and it was not uncommon for people to displayContinue reading
Someone at Marvel Studios needs to explain why Thor: The Dark World is opening on Friday, November 8th, and not Thursday, the 7th. The reason? Thursday is actually named for Thor (“Thor’s day”—you can learn about that here). Missed marketing opportunities aside, fans of Marvel’s god of thunder will flock to theaters Friday and revelContinue reading
The “Simple Simon and the Pieman” logo was created by artist John Alcott in the 1930s for Howard Johnson’s restaurants.Continue reading
The Burger King is the image that comes to mind when thinking about Burger King restaurants. From cheery caricature to creepy masked man, the Burger King is an advertising icon that will continue to evolve and stay current with the tastes of the public.Continue reading
In 1940, Ovaltine, owned by The Wander Company, became the official sponsor of the very popular radio show, “Captain Midnight.” Although most people today don’t know about “Captain Midnight,” people all around the world know of Ovaltine, and it is still a popular drink today.Continue reading
The Esso Oil Drop Man is an advertising character that was first seen in campaigns by Esso’s Danish company during World War II. He was created to explain the reason behind shortages in petroleum products during the war. Soon after his debut, other European affiliates began to use this cute character in their advertising campaigns.Continue reading