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Quite popular in the ’40s and ’50s was using mascots to promote products and brands. Couple these with classic cartoon and animated movie characters (some of which became mascots as well), and you have a whole other world of “friends” we’ve come to know very well. Many of these characters are as cherished as classic movie stars, creators and pacesetters.

Punchy, The Hawaiian Punch Guy

Retro Staff |  3 Comments

In 1934, three California men worked in a converted garage on a tropical tasting syrup for a line of ice cream toppings. Under the Pacific Citrus Products Company, A.W. Leo, Tom Yates and Ralph Harrison found a popular taste in “Leo’s Hawaiian Punch”. The syrup was sold to restaurants, soda fountains and ice cream manufacturers under

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Mr. Clean

Retro Staff |  1  Comment

Mr. Clean came on the scene in 1958 when Proctor & Gamble introduced its new all-purpose cleaner.  The name Mr. Clean was agreed upon even before the product was fully developed.  He was drawn in 1957 by Ernie Allen from the advertising agency Tatham-Laird & Kudner as a muscular, tanned, bald man. It has been

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Filed under: Retro Characters Tagged with: advertising, Retro Characters

The Esso Tiger

Retro Staff |  7 Comments

The Esso Tiger first appeared as a mascot around the turn of the 20th century in Norway.  European divisions of Esso continued to use the Tiger to promote their gasoline products until the advent of war.  World War II brought rationing of gasoline to the world market, and advertising for petrol was stopped. After the

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Filed under: Retro Characters Tagged with: gas, Retro Characters