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Quite popular in the ’40s and ’50s was using mascots to promote products and brands. Couple these with classic cartoon and animated movie characters (some of which became mascots as well), and you have a whole other world of “friends” we’ve come to know very well. Many of these characters are as cherished as classic movie stars, creators and pacesetters.

Kellogg’s Cornelius Rooster for Corn Flakes

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In 1906, Kellogg introduce it’s first product: Kellogg’s Corn Flakes. For the initial 50 years, Corn Flakes was advertised using various characters, such as the “Sweetheart of the Corn”. None of these “mascots” lasted long, though. In 1957, Cornelius Rooster became the new spokescharacter for the cereal, representing waking up and starting each morning right.

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The History of Uncle Sam

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For about 200 years, Uncle Sam has symbolized the United States of America and the federal government.  His name and image evoke feelings of national pride, patriotism, and loyalty to country.  He is seen as the personification of America and is an internationally known emblem. No one is entirely sure of the origins of Uncle

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Filed under: Retro Characters Tagged with: American icons

The History of Betty Boop

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Betty Boop, one of America’s most beloved characters, made her debut appearance in 1930 as a canine cabaret signer in the cartoon “Dizzy Dishes.” Since then she has warmed our hearts, made us smile, and charmed us for over 70 years. With her cute wink and saucy personality, she is sure to win the hearts of generations to come.

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Filed under: Retro Characters Tagged with: cartoons, Retro Characters

Porky Pig

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Porky Pig first appeared in 1935 in the Warner Bros. cartoon, “I Haven’t Got A Hat”.  He was originally paired with Beans the Cat, forming a partnership called Porky and Beans.  The public fell for the cute, stuttering pig right from the start, and within two years Porky starred in more than 30 cartoons and

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Filed under: Retro Characters Tagged with: cartoons, Retro Characters

Smokey (the) Bear

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Remember… Only You Can Prevent Forest Fires! Smokey Bear was created in 1944 to be the mascot for fire prevention. He starred in an advertising campaign for the US Department of Agriculture Forest Service. The need for a fire prevention campaign came about in the years of World War II.  In 1942, a Japanese submarine

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Filed under: Retro Characters Tagged with: advertising, Retro Characters

Kellogg’s Sugar Pops Pete

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When Kellogg’s Sugar Pops Cereal entered the market in the early 1950s, advertising campaigns encompassed both print ads and television.  The advertising characters, or mascots, had to appeal to both audiences.  Kellogg’s hired the Leo Burnett Agency and, in 1959, the agency invented a funny little mascot named Sugar Pops Pete. Pete was a furry

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Bozo: The World’s Most Famous Clown

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Bozo the Clown is one of the most beloved characters in America’s history. Unbeknownst to many, though, Bozo was originally a character in a read-along book. In 1946, Capitol Records’ Alan Livingston came up with the idea to market a book with a record included. The idea was that children would read along and listen to

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The Sinclair Dino

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Sinclair Oil Corporation has one of the most recognizable mascots in the country – a large green Brontosaurus (Apatosaurus) dinosaur named Dino.  Dino has been the advertising character for Sinclair since the mid-1930s. Dino was born out of a desire to express the fact that Sinclair oil came from Pennsylvania crude oil, which was millions

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Filed under: Retro Characters Tagged with: advertising, gas, gas stations