The Frank Sinatra Show (1950-1952)

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Screenshot from a 1951 episode of The Frank Sinatra ShowAlso known as Bulova Watch Time, a musical variety series hosted by Frank Sinatra aired on CBS beginning October 7, 1950. The series, which featured some episodes at 30 minutes in length and others at 60 minutes, aired live on the East Coast and was recorded via kinescope.

Sponsored by Bulova Watches, the show featured many guests, and Sinatra would often perform songs and sketches with them.

Notable guest stars included The Andrews Sisters, Louis Armstrong, Jack Benny, Don Ameche, Milton Berle, Perry Como, Frank Fontaine, Zsa Zsa Gabor, Jackie Gleason and Basil Rathbone. The Three Stooges also made an appearance.

The Frank Sinatra Show lasted only two years. Many credit its failure to controversy surrounding an affair with Ava Gardner as well as the launch of the DuMont Television Network series Life is Worth Living.

Sinatra made a second attempt at TV in 1957. ABC aired a variety and drama series under the same name from October 18, 1957 to June 27, 1958.

Here’s a clip from the original show, featuring Sinatra singing I’ve Got My Love to Keep Me Warm:




Last updated: Oct 08, 2012
Filed under: Retro Memories Tagged with: classic television, Frank Sinatra, variety shows