FTD Speedy Sign

Retro Staff |  2 Comments

1950s FTD Florist Display Sign

This is plastic sign for FTD flower delivery and dates to the 1950s. Today FTD stands for Florists’ Transworld Delivery and flowers are ordered over the phone or online. When FTD was founded in 1910 as the Florists’ Telegraph Delivery Association, flowers were sent by telegraph wire. It all got started when eighteen florists agreed to fill out-of-town orders for each other and exchanged these orders over the telegraph. Today FTD headquarters are in Downers Grove, Illinois and they serve the entire world.

The gold Mercury Man logo was put into use by FTD in 1914, to represent the Roman god Mercury, the fleet-footed messenger of the gods. The rendition of “Speedy” in this sign is a friendlier version of Mercury and gets the idea of quick delivery across simply with the word, “speedy”. He is used alongside the traditional Mercury Man FTD logo but brings a more agreeable face to the ads. Both versions of Mercury are shown holding a bouquet of flowers.

Here at Retroplanet.com we are surrounded by all things retro. Not only the things we sell but original items and collections that decorate our offices. We thought it might be interesting each week to bring you a photo and information of an interesting, and maybe unusual, retro item we have kicking around. Please note these items are not for sale.

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Last updated: Mar 29, 2010
Filed under: Retro Images of the Week Tagged with: FTD, FTD Florists, FTD Mercury Man Logo