My Goodness… My Guinness
Brewed in about 50 countries, Guinness – an Irish dry stout -is one of the most successful beer brands across the globe. It’s distinctive “burnt” flavor is a result of roasted, unmalted barley, it’s creamy head a result from mixing the beer with nitrogen when poured.
In the 1930s, the company began advertising the beer using unique and artistic posters. Some were interspersed with propaganda, like “Guinness is Good For You”. (Today the company says it does not endorse the slogan, but still embraces the rich history of the designs.)
The “My Goodness… My Guinness” line of advertising featured a zoo keeper named Gilroy, who often was being chased by, or having his beers stolen from, various animals – like a sea lion, an ostrich and a group of toucans.
Gilroy also appeared in the first Guinness television commercial. Portrayed by comic Charlie Naughton, the zoo keeper wrestles with a sea lion to recreate one of the original posters. The commercial, which aired September 22, 1955, was the first evening any advertising appeared on TV in the UK.
Another campaign, “Guinnes for Strength” was used on advertising posters. Characters were seen using immense strength – such as carrying a girder with one hand, lugging a horse in a cart, and hauling huge crops of vegetables by oneself. Reproduction tin signs of the classic ads now bear the slogan, “Lovely day for a GUINNESS”.
By the early 1960s, the company changed it’s line of advertising, removing unproven claims of it’s “health” benefits. The original designs, though, are prime selections for display in home bars, man caves and workshops.
As popular as it is to drink Guinness is to collect and decorate with the beer’s vintage advertising and gadgets. An entire line of reproduction tin signs, linens, glasses and barware is available the Guinness lover.
Decorating with Guinness…
The inspiration for us was this collection of Guinness Framed Matted Prints. One by itself would be nice, but displayed together they say so much more. The addition of a hanging light fixture makes your room really special. This light from IKEA echoes the shape of the framed prints, tying the whole look together. The handmade paper light shades and the tranquil tint of wall paint soften the overall look.
This look has a kind of Zen-meets-Cosmo quality to it that I’d like to see in my own home. If Guinness isn’t your thing, be sure to look at all of the other framed print options we have at Retroplanet.com. We hope you get inspired and will send us your comments and photos after you create your own special corner look.
If you prefer a different display, take some layout inspiration from our photo and make the design your own by grouping some of your favorite artwork and signs. If you need something to complement your grouping, or need further inspiration, browse the many prints, signs and other items we carry at Retroplanet.com. And please remember us when you’re done. Send in your photos and comments so we can share your design solution with others.
Are you a Guinness lover? Do you remember the retro advertising efforts of this long-running popular brand of beer?