Kool-Aid Packaging (1951)
Here’s a fun find (thanks to Chemical Heritage Foundation via Flickr)… a Kool-Aid soft drink package from 1951.
Notice how back then they called the powder a “base for soft drinks and desserts”? That’s because one could also mix the powder with sugar, milk and cream to create a frozen treat.
Kool-Aid was created by Edward Perkins, of Hastings, Nebraska, who spent his childhood experimenting in his mother’s kitchen. His original conconction was in liquid-form, called Fruit Smack. He worked on extracting the liquid in order to reduce ship costs and came up with the unsweetened powder in 1927. Perkins sold Kool-Aid to General Foods in 1953.
Packaging reference: Perkins Products Co. Chicago 29, Illinois, Copyright 1951 – Made in USA.