Like Soda (Diet 7 Up)
“The Diet Uncola”
Like soda was first released in 1963. It was the diet version of the very successful 7 Up soda. The original formula contained a cyclamate sugar substitute. Cyclamates were found to be carcinogens and were banned by the Food and Drug Administration in 1969. The soda was pulled from the market in the same year. Like was reformulated and the name was changed to Diet 7 Up. It was re-released in 1970.
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7 Up Company
St. Louis, Missouri