Since 1886, Coca-Cola has issued more than 45 official slogans. That’s an average of one for every 2.5 years.
Slogans were used not only to describe the carbonated beverage, but were reflective of trends during the time they were used.
How many of these do you recall?
1886: Drink Coca-Cola (To let people know Coca-Cola was a drink, not a medicine.)
1904: Delicious and Refreshing
1905: Coca-Cola Revives and Sustains (Originally, Coca-Cola was created to as a drink to improve health and provide endurance.)
1906: The Great National Temperance Beverage (A response to anti-alcohol laws.)
1908: Good Til the Last Drop (If you recognize this…you’re right. This was later used as the slogan for Maxwell House Coffee.)
1917: Three Million a Day (A phenomenal achievement over the 9 glasses a day average in 1886.)
1922: Thirst Knows No Season (A campaign to tell people Coca-Cola is a great drink choice in the winter, too.)
1923: Enjoy Life
1924: Refresh Yourself
1925: Six Million a Day (As opposed to the 1 billion a day mark passed in 1997.)
1926: It Had to Be Good to Get Where It Is
1927: Pure as Sunlight
1927: Around the Corner from Everywhere
1929: The Pause that Refreshes
1932: Ice Cold Sunshine
1938: The Best Friend Thirst Ever Had
1939: Thirst Asks Nothing More
1939: Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1942: The Only Thing Like Coca-Cola is Coca-Cola Itself
1948: Where There’s Coke There’s Hospitality
1949: Along the Highway to Anywhere
1952: What You Want is a Coke
1956: Coca-Cola … Makes Good Things Taste Better
1957: Sign of Good Taste
1958: The Cold, Crisp Taste of Coke
1959: Be Really Refreshed
1963: Things Go Better with Coke
1969: It’s the Real Thing
1971: I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign)
1975: Look Up America
1976: Coke Adds Life
1979: Have a Coke and a Smile
1982: Coke Is It!
1985: We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola Classic)
1985: America’s Real Choice (for both Coca-Cola & Coca-Cola Classic)
1986: Red, White & You (for Coca-Cola Classic)
1986: Catch the Wave (for Coca-Cola)
1987: When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling
1988: You Can’t Beat the Feeling
1989: Official Soft Drink of Summer
1990: You Can’t Beat the Real Thing
1993: Always Coca-Cola
2000: Coca-Cola. Enjoy
2001: Life Tastes Good
2003: Coca-Cola … Real
2005: Make It Real
2006: The Coke Side of Life
Other slogans have been used in advertising and on collectibles, such as “Pause… Go refreshed” (early 1940s) and “Your thirst takes wings” (late 1940s), but do not appear on the company’s official slogan listing.
Coca-Cola slogans are useful when attempting to date collectibles, such as clocks, tin signs and advertising.
So, how many of these did you know?