Those Gorgeous Coca-Cola Girls

Jul 09, 2018 |  Retro Staff  |  Comments
Decal Set

The Coca-Cola Bathing Beauties wall decals are available in a set of 5. Each decal measures approximately 9 x 16 inches. Enjoy classic artwork by some of Coca-Cola’s most famous artists!

 

In vintage Coca-Cola ads, the Coca-Cola Girls were the preferred subject from the 1890s through the 1960s. Bathing beauties, women at play and servicewomen from World Wars I and II are the images one is most likely to remember. In the early days of Coca-Cola advertising, before the days of television advertising, very talented illustrators brought Coke ads—and the women—to life.

 

Coke Calendar

A vintage 1891 Coca-Cola calendar, the first year The Coca-Cola Company used calendars to advertise Coke. ©WorldofCocaCola

 

When Coca-Cola was first introduced in 1886 by John Pemberton, it was as a drink for medicinal use. When the Coke formula was acquired by Asa Candler in 1892, he incorporated the Coca-Cola Company and began to produce Coca-Cola as a soft drink, making it the huge success it is today. Numerous artists were hired to produce elegant, colorful advertising and beautiful young women in Victorian dress began to grace Coca-Cola advertisements. At first, the Victorian women in Coke ads were reserved and demure.

 

Victorian Girl

The Gibson Girl became the rage in the 1890s and women with this look were featured in Coca-Cola ads during that time.

 

The 1890s marked the beginning of America’s Golden Age of Illustration. This period was defined by the creation of incredibly colorful, inviting illustrations of scenes of everyday life. Ads in the 1890s featured the famous Gibson Girls created by illustrator Charles Dana Gibson. His Gibson Girl was the ideal of beauty until the end of WWI. She was considered the new woman; confident, athletic who no longer required an escort in public, but someone who had adventures on her own. The Gibson Girls also inspired artists working for Coke who created illustrations for ads and serving trays featuring Gibson-style girls.

The Golden Age of Illustration lasted until just after WWI, although several illustrators had very active careers for decades after that. Among these artists was Haddon Sundblom, one of the most famous artists to create illustrations for Coca-Cola and most well known for creating the modern image of Santa Claus.

 

Coke Billboard

1926 photo of a Coca-Cola billboard at the Vogue Drug Co. at 2001 W. Sixth St., downtown Los Angeles. @Martin Turnbull

 

The first billboard illustration for Coca-Cola in 1925 was that of a bellhop illustrated by artist Frederick Mizen. The very following year, the ladies took over when the first “Coca-Cola girl” billboard, illustrated by newly hired Haddon Sundblom, was created. The bevy of beauties that followed on billboards, print ads and Coca-Cola products became known as the Coca-Cola Girls.

 

1920s

The Coca-Cola Pause That Refreshes wall decal is artwork reproduced from an original ad from 1929 found in the Coca-Cola archives. Available in 12, 24, 36, and 48-inch sizes, this decal is made in the USA.

 

Lady

The Lady Drinking Coca-Cola Wall Decal features vintage art from the Coca-Cola archives. Available in 12, 24, 36, 48, and 60-inch high, our wall decals are officially licensed and made in the USA.

 

 

WASP

The Coca-Cola Work Better Refreshed WASP Pilot Sign features a WWII WASP pilot relaxing with her favorite soft drink between flights. Embossed tin sign measures 16.5 x 9.5 inches.

 

 

Refresh

The Coca-Cola Girl with Flowers Home Refreshment Wall Decal is available in 12, 24, 36, 48, and 60-inch sizes. It’s officially licensed by The Coca-Cola Company and made in the USA.

 

In addition to Haddon Sundblom, other great Coca-Cola artists were Hamilton King, Gil Elvgren and Frederick Mizen, to name but a few. They portrayed the Coca-Cola Girls as beautiful, healthy and happy young women. Coca-Cola Girls have always been appealing, free-spirited and wholesome.

 

Yes

The Coca-Cola Beach Girl Yes Wall Decal features iconic artwork created in 1946 by Haddon Sunblom for what became an award-winning billboard. This decal is available in 12, 24, 36, and 48-inch sizes. It’s officially licensed by The Coca-Cola Company and made in the USA.

 

Circus

The Coca-Cola Circus Girl Good Pause Wall Decal is a reproduction of artwork done for a Coke ad by Gil Elvgren in 1954. This is artwork is officially licensed by The Coca-Cola Company. Available in 12, 24, 36, 48, and 60-inch widths and made in the USA.

 

Boat Girl

The Coca-Cola Bathing Beauty Be Refreshed Wall Decal features art reproduced from a circa 1959 Coca-Cola ad. Available in 12, 24, 36, 48, and 60-inch widths, these decals feature artwork that is officially licensed by The Coca-Cola Company and they’re made in the USA.

 

 

 

Thanks Girl

The Coca-Cola Thank You Beach Girl Metal Sign is made of embossed tin. Measures 9.4 x 16.5 inches.

 

Coke Girl Pin

Brighten up any area of your home or business with a Coca-Cola Girl wall decal like the Coca-Cola Girl on a Diving Board Wall Decal. Available in 12, 24, 36, and 48-inch sizes.

 

Coke Mirror

The Coca-Cola Diner Waitress Decorative Mirror measures 26 x 15 inches. Comes with loads of retro 1950s soda fountain style.

 

The Coca-Cola Girls have become an icon of true Americana—a symbol of the homefront—especially during WWI and WWII. What better way to boost the morale of soldiers everywhere? Ads with illustrations of alluring young women continued into the 1960s. After that, TV commercials and ads utilized photography—mostly of the product itself. Nearly all will agree, nothing compares to the Golden Age of Illustrations and the Coca-Cola beauties—albeit fictional girls—that Coca-Cola artists created.

Can you tell us what was your favorite era for the Coca-Cola Girls and why?

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