The refrigerator with a thousand faces.

Retro Staff 2 Comments

This 1960s-era ad for a Whirlpool refrigerator offers up something that never really caught on – using fabrics or wood to decorate the doors. Take a look at this 1967 magazine ad, target toward housewives:

Whirlpool decor changing front fridge

1967 ad for the Whirlpool Connoisseur Twin

Like many ’60s ads, this one is text heavy and targets women in the hope they can influence a major purchase.

From the ad copy:

No matter how beautiful a refrigerator looks when you buy it, after a while it can get terribly boring. But no more.

You can own the new Whirlpool Connoisseur Twin for the next 20 years and change its look every day without repeating yourself once. Match or contrast your kitchen curtains, walls, cabinets or floor.

How does it work?

The doors have frames around them. To change the decor, you just insert the material of your choice: curtain fabric, wallpaper, floor vinyl, 1/4″ plywood…even a photo of your favorite husband. Do you have to be a mechanic? Ma’am you don’t even have to be a man. Incidentally, the refrigerator comes in 4 edged colors: sapphire, copper, avocado and fawn…or classic white.

Of course our new refrigerator is more than just a decorator’s dream. It’s no-frost, with a capacity of over 21 cubic feet, which is the equivalent of a full-size refrigerator and a full-size freezer. You can order it with or without an automatic ice-maker. And you yourself can change doors to swing left or right from the sides or the center.

Maybe all this is wasted on you – maybe you don’t need a new refrigerator. But, ma’am, don’t you wish you did?

Last updated: Aug 22, 2012
Filed under: Retro Advertising, Retro Museum, Vintage Appliances Tagged with: advertising, appliances, marketing