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My Goodness… My Guinness

Jun 12, 2012 |  Retro Staff |  No Comments

Brewed in about 50 countries, Guinness – an Irish dry stout -is one of the most successful beer brands across the globe. It’s distinctive “burnt” flavor is a result of roasted, unmalted barley, it’s creamy head a result from mixing the beer with nitrogen when poured. In the 1930s, the company began advertising the beer

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Harley-Davidson Advertising

May 26, 2010 |  Retro Staff |  2 Comments

Harley-Davidson® Advertising Through the Years One of the most striking characteristics of Harley-Davidson® advertising is the company’s adaptability to the times. Because of this, Harley-Davidson® advertising has always been reflective of the time in which it was created. In effect, Harley advertising serves as a type of timeline of the values and interests of the

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Classic American Cars: The Edsel

May 07, 2009 |  Retro Staff |  No Comments

The Edsel’s Poor Timing, Planning and Execution The Edsel was an automobile that has become synonymous with failure. There are many reasons why the car was such a disaster. Simply put, the Edsel failed because of a combination of planning, marketing and production problems. There were internal changes at Ford that resulted in a lack

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Axelrod: The Flying A Gasoline Dog

Apr 15, 2009 |  Retro Staff |  2 Comments

A major gasoline brand from the 1930s to the 1960s, Flying A was owned by Tidewater Petroleum. The Flying A Dog, Axelrod, was an advertising character for Flying A Service Stations in the 1960s.  He starred in a few commercials, appearing in his A-shaped doghouse with a worried expression.  Axelrod was the perfect mascot for

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Retro Road Maps: Atlantic Refining Company

Mar 24, 2009 |  Retro Staff |  No Comments

This road map from the Atlantic Refining Company dates from about 1953. The state maps that are included are for Massachusetts, Connecticut and Rhode Island. In addition, the reverse of the map covers the eastern half of the United States. Shown in the cover artwork is the new interstate highway system that sprouted up in

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Mr. Clean: All-Purpose Cleaner “Spokesperson” Introduced in 1958

Mar 18, 2009 |  Retro Staff |  1  Comment

Mr. Clean came on the scene in 1958 when Proctor & Gamble introduced its new all-purpose cleaner.  The name Mr. Clean was agreed upon even before the product was fully developed.  He was drawn in 1957 by Ernie Allen from the advertising agency Tatham-Laird & Kudner as a muscular, tanned, bald man. It has been

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Filed under: Retro Characters Tagged with: advertising, Retro Characters

Character of the Week: Jolly Green Giant

Feb 28, 2009 |  Retro Staff |  5 Comments

Born in 1925, the Jolly Green Giant represents The Minnesota Valley Canning Company.  That year, the company introduced to a new variety of pea in Europe.  These peas were much larger than the ones grown in America, and were very flavorful.  The canning company applied for a trademark for the new pea, which was to

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