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The PEZ Girl

Jan 02, 2009 |  Retro Staff |  No Comments

As a child growing up in the 1980s, I remember PEZ candy mostly for the dispensers.  Although the flavor of the candies ranged from cherry to sour pineapple, the range of different types of PEZ dispensers was even larger.  There were hundreds of models, and not only did people use them to dispense candy, they

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Filed under: Retro Characters Tagged with: advertising, candy, pinups

Santa and Coca-Cola Advertising

Dec 01, 2008 |  Retro Staff |  2 Comments

The Coca-Cola Company played a major role in the modern image of Santa Claus. Whether you know him as Santa, Saint Nicholas, Father Christmas or Kris Kringle, the most common image that comes to mind upon hearing his name is that of a white-haired and bearded, jolly old man clothed in a red suit with

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Kellogg’s Cornelius Rooster for Corn Flakes

Nov 20, 2008 |  Retro Staff |  2 Comments

In 1906, Kellogg introduce it’s first product: Kellogg’s Corn Flakes. For the initial 50 years, Corn Flakes was advertised using various characters, such as the “Sweetheart of the Corn”. None of these “mascots” lasted long, though. In 1957, Cornelius Rooster became the new spokescharacter for the cereal, representing waking up and starting each morning right.

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The Morton Salt Umbrella Girl

Oct 24, 2008 |  Retro Staff |  No Comments

In 1848, a new salt merchant company called Richmond & Company, was formed in Chicago, Illinois. Initially sales agents for Onondaga Salt, the company grew and became a manufacturer.  In 1899, Joy Morton acquired a major interest in the business, and the company name was changed to Joy Morton & Company.  The business was incorporated

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Filed under: Retro Characters Tagged with: advertising, food, Retro Characters

Smokey (the) Bear

Oct 16, 2008 |  Retro Staff |  No Comments

Remember… Only You Can Prevent Forest Fires! Smokey Bear was created in 1944 to be the mascot for fire prevention. He starred in an advertising campaign for the US Department of Agriculture Forest Service. The need for a fire prevention campaign came about in the years of World War II.  In 1942, a Japanese submarine

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Filed under: Retro Characters Tagged with: advertising, Retro Characters

Vintage Coca-Cola Photos from Italy and Egypt

Oct 10, 2008 |  Retro Staff |  No Comments

When the United States became involved in WWII, they brought Coca-Cola with them to Italy and North Africa. We wanted to share a few vintage photos showing Coca-Cola sales and distribution in Italy and Cairo, Egypt, postwar. This photo shows some of the Italian navy and a poster promoting the consumption of Coca-Cola. In American

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The Sinclair Dino

Sep 18, 2008 |  Retro Staff |  10 Comments

Sinclair Oil Corporation has one of the most recognizable mascots in the country – a large green Brontosaurus (Apatosaurus) dinosaur named Dino.  Dino has been the advertising character for Sinclair since the mid-1930s. Dino was born out of a desire to express the fact that Sinclair oil came from Pennsylvania crude oil, which was millions

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Filed under: Retro Characters Tagged with: advertising, gas, gas stations