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The Shelvador Refrigerator by Crosley

Mar 26, 2014 |  Retro Staff 4 Comments

By the early ’30s, Powel Crosley Jr had already built cars and radios. His foray into household appliances started with the Icyball, a refrigerator that was powered by kerosene rather than electricity. It was the Shelvador, though, that would make him millions, while an industry eagerly awaited its chance at the same success. The story

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The Toastmaster Super De Luxe Toaster with Power Action (1953)

Aug 28, 2012 |  Retro Staff 1  Comment

Comparing costs from the 1950s with the 2010s based on inflation alone isn’t exactly perfect. Just like today, new technologies were viewed as luxury items and introductory prices reflected this. The automatic pop-up toaster was first introduced in 1926, but manual toasters maintained popularity well into the ’50s, mostly due to costs. Take a look

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The refrigerator with a thousand faces.

Aug 22, 2012 |  Retro Staff 2 Comments

This 1960s-era ad for a Whirlpool refrigerator offers up something that never really caught on – using fabrics or wood to decorate the doors. Take a look at this 1967 magazine ad, target toward housewives: Like many ’60s ads, this one is text heavy and targets women in the hope they can influence a major

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