The Coca-Cola Company Distinctive Fishtail Logo is 60 Years Old

The Coca-Cola fishtail logo is very collectible among today’s retro Coke aficionados. The name for this distinctive design arose from the resemblance of both ends of the logo to a fishtail. Technically, it’s called an “Arciform,” meaning forming or resembling an arch. First introduced in 1958, the fishtail logo appeared
Continue reading Filed under: Retro Ramblings