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The Coca-Cola Company Distinctive Fishtail Logo is 60 Years Old

Oct 09, 2018 |  Retro Staff |  No Comments

  The Coca-Cola fishtail logo is very collectible among today’s retro Coke aficionados. The name for this distinctive design arose from the resemblance of both ends of the logo to a fishtail. Technically, it’s called an “Arciform,” meaning forming or resembling an arch.         First introduced in 1958, the fishtail logo appeared

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