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The Shelvador Refrigerator by Crosley

Mar 26, 2014 |  Retro Staff 4 Comments

By the early ’30s, Powel Crosley Jr had already built cars and radios. His foray into household appliances started with the Icyball, a refrigerator that was powered by kerosene rather than electricity. It was the Shelvador, though, that would make him millions, while an industry eagerly awaited its chance at the same success. The story

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Diamonds: Forever & Then Some…

Mar 24, 2014 |  Retro Staff No Comments

For centuries men have given something to their bride-to-be, (besides just grief), but it  wasn’t always a ring. Even if it was, it wasn’t necessarily a diamond. Prior to the 20th century, an engagement gift might have been a thimble (in lieu of jewelry), or, near the end of the 19th century, a  posy ring (a simple gold band

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Filed under: Retro Advertising Tagged with: advertising, fashion, marketing

New Twist on Classic Coca-Cola Cans

Jul 11, 2013 |  Retro Staff No Comments

Coca-Cola’s “Share the Happiness” campaign got a new twist when the company introduced a concept in Singapore. It was a limited trial, but plenty of US consumers want these cans to pop out of local vending machines. CNET Asia doesn’t think the concept will become an actual product. What do you think? Is this new

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How New Coke Strengthened the Coca-Cola Brand

Jul 10, 2013 |  Retro Staff 1  Comment

In an effort to re-energize it’s long-lasting brand, Coca-Cola took one of the biggest risks in consumer goods history on April 23, 1985. That’s the day the company introduced “New” Coke, unprepared for the consumer firestorm it would trigger. I remember that week well. Still able to leave school grounds during lunch hour, friends and

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French Fashion Perfume Ads

Sep 09, 2012 |  Retro Staff 1  Comment

Flip through the pages of any modern women’s magazine and you’ll find pages of sensual images promoting both classic and new perfumes and colognes. Perfumery has been a popular and profitable trade for several centuries. Designer scents have been, for many years, in high demand. In the late 1300s, the Hungarians produced a perfume that

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The refrigerator with a thousand faces.

Aug 22, 2012 |  Retro Staff 2 Comments

This 1960s-era ad for a Whirlpool refrigerator offers up something that never really caught on – using fabrics or wood to decorate the doors. Take a look at this 1967 magazine ad, target toward housewives: Like many ’60s ads, this one is text heavy and targets women in the hope they can influence a major

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Classic American Cars: The Edsel

May 07, 2009 |  Retro Staff No Comments

The Edsel’s Poor Timing, Planning and Execution The Edsel was an automobile that has become synonymous with failure. There are many reasons why the car was such a disaster. Simply put, the Edsel failed because of a combination of planning, marketing and production problems. There were internal changes at Ford that resulted in a lack

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Character of the Week: Jolly Green Giant

Feb 28, 2009 |  Retro Staff 5 Comments

Born in 1925, the Jolly Green Giant represents The Minnesota Valley Canning Company.  That year, the company introduced to a new variety of pea in Europe.  These peas were much larger than the ones grown in America, and were very flavorful.  The canning company applied for a trademark for the new pea, which was to

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