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Axelrod: The Flying A Gasoline Dog

Apr 15, 2009 |  Retro Staff |  2 Comments

A major gasoline brand from the 1930s to the 1960s, Flying A was owned by Tidewater Petroleum. The Flying A Dog, Axelrod, was an advertising character for Flying A Service Stations in the 1960s.  He starred in a few commercials, appearing in his A-shaped doghouse with a worried expression.  Axelrod was the perfect mascot for

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Punchy, The Hawaiian Punch Guy

Apr 08, 2009 |  Retro Staff |  3 Comments

In 1934, three California men worked in a converted garage on a tropical tasting syrup for a line of ice cream toppings. Under the Pacific Citrus Products Company, A.W. Leo, Tom Yates and Ralph Harrison found a popular taste in “Leo’s Hawaiian Punch”. The syrup was sold to restaurants, soda fountains and ice cream manufacturers under

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Kellogg’s Sugar Pops Pete

Oct 01, 2008 |  Retro Staff |  No Comments

When Kellogg’s Sugar Pops Cereal entered the market in the early 1950s, advertising campaigns encompassed both print ads and television.  The advertising characters, or mascots, had to appeal to both audiences.  Kellogg’s hired the Leo Burnett Agency and, in 1959, the agency invented a funny little mascot named Sugar Pops Pete. Pete was a furry

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