These are very cool photos of a vintage ad for Coca-Cola Picnic Coolers made by the Progress Refrigerator Company, one of the most prolific manufacturers of coolers throughout the mid-century. The front and back of the ad shows an all-aluminum picnic cooler and the “New Steel Model” for that year—the A52 insulated with “Polystrene” (polystyrene).  

During the ’50s and ’60s, hundreds of different branded picnic coolers were produced. These metal coolers came in different sizes, and some featured bottle openers on the unit. One of the most popular brands emblazoned on these vintage coolers was Coca-Cola. Collectors of this line of coolers seek out specific variations in the text included with

This is a package of reusable picnic cooler cans called Skotch Ice. They were sold along with Hamilton Skotch picnic coolers.