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Kellogg’s Cornelius Rooster for Corn Flakes

Nov 20, 2008 |  Retro Staff |  2 Comments

In 1906, Kellogg introduce it’s first product: Kellogg’s Corn Flakes. For the initial 50 years, Corn Flakes was advertised using various characters, such as the “Sweetheart of the Corn”. None of these “mascots” lasted long, though. In 1957, Cornelius Rooster became the new spokescharacter for the cereal, representing waking up and starting each morning right.

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Kellogg’s Sugar Pops Pete

Oct 01, 2008 |  Retro Staff |  No Comments

When Kellogg’s Sugar Pops Cereal entered the market in the early 1950s, advertising campaigns encompassed both print ads and television.  The advertising characters, or mascots, had to appeal to both audiences.  Kellogg’s hired the Leo Burnett Agency and, in 1959, the agency invented a funny little mascot named Sugar Pops Pete. Pete was a furry

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Kellogg’s Toucan Sam (Froot Loops Cereal)

Sep 04, 2008 |  Retro Staff |  No Comments

“Follow my nose! It always knows!” This is the famous statement that Toucan Sam shouts out as he searches for the fruit-filled cereal he loves, Kellogg’s Froot Loops. Since 1963, he’s been the advertising mascot for cereal kids continue to enjoy. In the original commercials, Toucan Sam spoke the strange language of Pig Latin, and

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Snap! Crackle! and Pop!

Jun 27, 2008 |  Retro Staff |  1  Comment

Snap! Crackle! Pop! Rice Krispies® The cute gnomes we all know as Snap! Crackle! and Pop! are advertising icons. They were the very first advertising characters the Kellogg Company used to sell their products, and they are the longest running character advertisement to date for Kellogg – they’ve graced boxes and ads for more than

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