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Mr. Clean: All-Purpose Cleaner “Spokesperson” Introduced in 1958

Mar 18, 2009 |  Retro Staff |  1  Comment

Mr. Clean came on the scene in 1958 when Proctor & Gamble introduced its new all-purpose cleaner.  The name Mr. Clean was agreed upon even before the product was fully developed.  He was drawn in 1957 by Ernie Allen from the advertising agency Tatham-Laird & Kudner as a muscular, tanned, bald man. It has been

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Filed under: Retro Characters Tagged with: advertising, Retro Characters

Character of the Week: Jolly Green Giant

Feb 28, 2009 |  Retro Staff |  5 Comments

Born in 1925, the Jolly Green Giant represents The Minnesota Valley Canning Company.  That year, the company introduced to a new variety of pea in Europe.  These peas were much larger than the ones grown in America, and were very flavorful.  The canning company applied for a trademark for the new pea, which was to

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The Esso Tiger

Feb 18, 2009 |  Retro Staff |  7 Comments

The Esso Tiger first appeared as a mascot around the turn of the 20th century in Norway.  European divisions of Esso continued to use the Tiger to promote their gasoline products until the advent of war.  World War II brought rationing of gasoline to the world market, and advertising for petrol was stopped. After the

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Filed under: Retro Characters Tagged with: gas, Retro Characters


Jan 14, 2009 |  Retro Staff |  No Comments

In the mid 1960s parents were complaining that there was too much violence shown on Saturday morning cartoons.  They formed organizations to protest and reform the line-ups. CBS responded with a new show, Scooby-Doo, Where Are You! Fred Silverman, in charge of children’s programming, was looking for a show that would take into account concerns

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