Retro Images of the Week: Westinghouse Coca-Cola-Machine Matchbooks
Here at Retroplanet.com we are surrounded by all things retro. Not only the things we sell but original items and collections that decorate our offices. We thought it might be interesting each week to bring you a photo and information of an interesting, and maybe unusual, retro item we have kicking around. Please note these items are not for sale.
This is a 4 1/2 “ tall cardboard replica of a Westinghouse Coca-Cola Vending Machine. The box is filled with matchbooks advertising Westinghouse appliances. It dates to the late 50s, early 60s when smoking was more popular and matchbooks were commonly distributed as a means of advertising a product.
This model soda vending machine is the Westinghouse WC-78MD that was introduced in 1959. It was the smallest of the Select-O-Matic coolers. Any of the six different drink flavors could be selected by turning the dial.
When the flap is opened on the box, it reveals a photo of the internal workings of the “machine”. Based on the copy within the box, (“Boost Your Sales with Westinghouse”), these were used to promote sales of Westinghouse Coca-Cola vending machines at businesses and institutions. The back of the box presents the selling points of the machine. Each individual matchbook is printed with additional promotional copy.